Kraken and RB Leipzig: Crypto pioneer for tomorrow's football fans!

Kraken and RB Leipzig: Crypto pioneer for tomorrow's football fans!

On August 4, 2025, the KRYPTO exchange KRAKEN announced an important partnership with RB Leipzig. The football club, which is considered a double DFB Cup winner in Germany and has established itself as an innovative club, is now supported by Kraken as an official crypto partner and sleeve sponsor. This affects both the men's and women's teams of the association and will be visible in all Bundesliga games. The aim of this cooperation is to link the crypto ecosystem with the fan experience of RB Leipzig and to sensitize new target groups to cryptocurrencies. With this partnership, Kraken wants to create interactive experiences and innovative offers for fans, including exclusive content and special fan pop-ups.

Mayur Guppa, the Chief Marketing Officer von Kraken, emphasizes the innovative strength of this cooperation and emphasizes the focus on customer service and cyber security. Johann Plenge, Managing Director of RB Leipzig, also underlines the importance of the partnership, especially with regard to the expansion of the association to the USA. Kraken, which was founded in 2011, established itself as one of the oldest and most trustworthy platforms for crypto trading and was one of the most liquid trading places in Europe for Bitcoin and Ethereum trades in 2023.

Crypto acceptance in football

The partnership between Kraken and RB Leipzig is part of a global marketing strategy by octopus that already includes cooperation with well -known clubs such as Atlético Madrid and Tottenham Hotspur. This strategy aims to achieve new target groups through web3 integrations and increase the acceptance of cryptocurrencies among German football fans. In Germany, Kraken also cooperates with DLT Finance, a Bafin-licensed broker to ensure a trustworthy trade environment.

RB Leipzig was founded in 2009 and has made a name for itself in the Bundesliga and the UEFA Champions League since then. The association was not only able to win the German Cup in 2022 and 2023, but also triumphed in the Supercup against FC Bayern Munich in 2023. The home games take place in the Red Bull Arena, which offers a capacity of 47,800 places. In addition, the club is also involved in youth work with 20 youth teams, including five for girls.

This innovative partnership will probably not only enrich the fan experiences, but also promote access and understanding for cryptocurrencies. Further information on cooperation and the planned fan experiences are available on the octopus website. The exclusivity of this cooperation could represent a milestone in German football and redefine the interface between sport and digital currency.