RB Leipzig gets T-Online editor as the new media manager!

RB Leipzig gets T-Online editor as the new media manager!

Leipzig, Deutschland - rb Leipzig has committed a new Head of Club Media: Florian Wichert changes from T-Online to the Bundesliga club and will take up his position on October 1, 2025. Wichert is a trained journalist and has had extensive experience in the media industry, first at Sport Bild and most recently as deputy editor-in-chief at T-Online, where he has been working since 2018. He follows Jamie Collins, who left the club in the spring of 2025 at his own request, as [https.de] (https://kress.de/news/bagrag/150571- exclusive-rb-leipzig-wands-stv-chefredrakteur-von-tonline.html).

The obligation of Wichert comes at a strategically important time for RB Leipzig, which wants to develop its club-owned content channels. Wichert should play a central role here and increase the digital ranges and establish new content formats. With his knowledge and experience, he will form a tandem together with Christoph Wulf, the Head of Communications. Wichert reports to Marco Fenske, Chief Media Officer from RB Leipzig, who only entered club management on January 1, 2025. Fenske emphasizes the club's ambitions, the national and international presence and perception of which is to be maximized in order to position the RB Leipzig brand as professional, innovative and confident, as it [rblive.de] (https://rb-leip--leipzig-t-onlinemerkt-Medien-team- 4069831) describes.

Wichert's background and goals

Florian Wichert was trained at the Axel Springer Academy and, after his time at Sport Bild, where he was an editor from 2012 to 2017, has held an important position at T-Online. There he built up the sports editorial team as Head of Football & Sport before moving to the role of deputy editor -in -chief in 2018. In his new position at RB Leipzig, Wichert will take responsibility for the further development of all club's own content channels. He aims to develop new target groups and further expand the digital range of the club in order to promote interaction with fans.

In addition, the media team of RB Leipzig is reinforced by Marvin Seibert, who will change as a club photographer from VfL Wolfsburg and will start on July 1, 2025. RB Leipzig currently has a considerable social media presence with 2.1 million followers on Instagram, 210,000 subscribers on WhatsApp and over 100,000 newsletter subscribers, which underlines the challenges and opportunities of Wichert's impending role.