Fresh Sunday rolls conveniently delivered to your home – this is how it works!
Find out how fresh Sunday rolls are gaining popularity in the Leipzig district through delivery services and which providers are active.

Fresh Sunday rolls conveniently delivered to your home – this is how it works!
In rural areas, especially in the Leipzig district, obtaining fresh Sunday rolls is often a challenge. There, more and more people are turning to special delivery services that conveniently bring breakfast to their home. Loud LVZ Two franchise companies, “My Breakfast 24” and “Morgengold Breakfast Services Leipzig”, are active and are enjoying growing popularity. Both providers guarantee that the fresh rolls will be delivered by 8:30 a.m. on Sunday morning at the latest.
Nicole Wolf from Morgengold reports a remarkable customer increase of 20% within the last 12 months. This increase was partly due to the experiences during the Corona pandemic, which led many people to try the online ordering service. Jessica Vetter from Breakfast 24 also reports similar growth figures.
Delivery fees and ordering options
There are different delivery fees for using these services: While Morgengold charges 1.20 euros during the week and 2 euros at the weekend, the costs for Breakfast 24 are 1.29 euros per week and 1.99 euros at the weekend. Both providers offer a free trial order of four rolls, which attracts many new customers. Breakfast 24 bills every 14 days, while Morgengold bills the service at the beginning of the following month.
Payment methods vary: Breakfast 24 accepts payments via Sepa mandate or bank transfer, while Morgengold offers direct debit, Paypal or bank transfer. In addition, the two providers source their baked goods from different producers; Morgengold works with the Wendl bakery from Markkleeberg, while Breakfast 24 gets its rolls from the Hennig bakery in Zwenkau.
Challenges and solutions in apartment buildings
Despite the high density of bakeries in Leipzig, which reduces the need for delivery services, there are also challenges. Access to apartment doors is often difficult, especially in apartment buildings. To solve these problems, the delivery services agree on individual storage locations for the rolls, for example in cool boxes or roll boxes. The websites for orders are www.morgengold.de and www.meinfruehstueck24.de.
However, it wasn't just local breakfast delivery services that experienced a boom during the Corona pandemic. National fast delivery services such as Gorillas, Getir and Flink also saw an increase in demand. Loud ZDF Start-ups invested hundreds of millions of euros to offer lightning deliveries within ten minutes. Nevertheless, the industry struggled with financial losses as the profit ratio in the food sector is traditionally low.
In summary, the market for delivery services in Germany is characterized by increasing demand, especially in rural areas near Leipzig. Companies like Morgengold and Breakfast 24 are successfully serving this niche, while national players are trying to adapt their business models to become more resilient and profitable.