McDreams Hotels: Innovative concept conquers Germany's cities!

McDreams Hotels: Innovative concept conquers Germany's cities!

McDreams Hotels is increasingly establishing itself in the area of ​​budget thotel in Germany. Particular attention is paid to the flexibility and the innovative concepts that the family company successfully implemented. The hotel group was founded by Dominik and Peter Klein from Augsburg and opened their first hotel in 2009 in Wuppertal with 68 rooms. Overall, the portfolio currently comprises nine locations, including Leipzig and Munich. Further openings are being planned, including a new McDreams Hotel in Stuttgart with 131 rooms, which is due to open its doors in mid -2024. The group strives to expand their network to 15 locations in the coming years and are looking for objects in cities with at least 150,000 inhabitants to benefit from synergies with commercial properties tophotel.de.

The McDreams Hotels are characterized by a high degree of automation in the processes. The company relies on digital solutions from simple check-in to guest recommunication. Each room is equipped with premium box spring beds, free high-speed WiFi and 40-inch flat TV, with prices start from € 29.99 per night. The hotel group is aimed at a various target group, including trade fair visitors, business travelers and families. In 2024, an occupancy rate of over 80% is sought, with an average room price of 61 euros. Another interesting strategy of the company is the implementation of an e-commerce strategy with dynamic pricing. According to [mcdreamshotels.com] (https://mcdreamshotels.com/ company.html), sales in 2024 could already be 13.3 million euros net, with a forecast of 16 million euros net for 2025.

ecological responsibility and innovation

The ecological aspects play a central role in McDreams' corporate strategy. 100% green electricity has been used since 2019, and in 2023 the group invested in photovoltaic systems that can cover up to 70% of the energy requirements of the houses. The digital resource consumption is recorded and optimized to minimize ecological footprint. Furthermore, air conditioning systems and refrigerators are dispensed with to reduce power consumption, and the company fleet is switched to electric vehicles to promote sustainable mobility. These measures also brought the company to the Hospitality Award for digitization in the workplace in 2022, so tophotel.de.

Another aspect of the innovation strategy is participation in the research project "Futurehotel". This project then asks how hotels can become more resilient in the post-covid world. Among other things, it is researched how innovative business models and new forms of living can be developed. The concept of smart hotels, in which digital services and system integration are the focus, is also highlighted. These research approaches could make a significant contribution to the further development of the McDreams group, which strives to further optimize their services by integrating current trends and technologies into their concepts, so Futurehotel.de.

With a clear focus on sustainability, digitization and a well thought -out market strategy, McDreams hotels position itself as a serious player in German budgetotel.