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Strellson becomes the official outfitter of the LOSC Lille - A new chapter!
Strellson becomes the official tailor of LOSC Lille, dressing players and management and strengthening the brand presence in France.
Strellson becomes the official outfitter of the LOSC Lille - A new chapter!
Strellson, the renowned fashion brand, is expanding its reach in the French sports scene. From July 1, 2025, Strellson will be the “official tailor” of the first division soccer team LOSC Lille. This collaboration marks a significant step for the brand, which not only clothes the players, but also the coaching team and the club's management. Fashion United reports that Strellson will offer a collection in Lille that will become part of the brand's range.
Nicolai Zereske, Head of Marketing at Strellson, was positive about this collaboration. He highlights that the Lille region and France are considered an important growth market for Strellson. Through the cooperation, Strellson wants to intensify contact with the community about style and performance.
Stadium presentation and digital activations
The partnership offers Strellson the opportunity to present himself at the LOSC stadium, the ‘Decathlon Arena – Stade Pierre Mauroy’. The brand will also be visible in editorial campaigns and digital activations related to LOSC Lille. These measures underline Strellson's commitment to not only setting fashion trends, but also becoming an active part of club life.
At a time when branding in sport is becoming increasingly important, Strellson is well positioned to convey her message of style and elegance. Working with an established football club like LOSC Lille could be an important part of the company's marketing strategy.
Multilingual information and customer service
In addition, Strellson's official website provides information about upcoming changes in the delivery country, noting customers that the current shopping cart will be deleted if the country changes. The multilingual support in German, English, Polish, French and Dutch testifies to the international orientation of the brand and its desire to best serve customer needs. Strellson himself informed about the options to change the delivery country as well as the different language options available to users.