Peek & Cloppenburg: New Buying director for women's fashion committed!
Peek & Cloppenburg: New Buying director for women's fashion committed!
PEEK & Cloppenburg has made an important personnel policy decision and re -occupied the management for the purchase of the Womenswear. From July 1st Thekla Tamke take over the position of Buying Director Womenswear. She brings comprehensive experience from her previous job at Hugo Boss.
So far, Jason Morgan, Chief Product Officer from Peek & Cloppenburg, has led the area to the area. In her new role, Tamke will report directly to Morgan and be responsible for the development strategy in the area of Womenswear. This includes the strategic address of the female target groups as well as close cooperation between sales, marketing and purchasing.experiences and challenges
Thekla Tamke started her career as a junior brand manager for women's fashion at Hugo Boss and was able to work through various management positions until responsibility for the global brand product management for the Womenswear. This expertise will be of great importance for Peek & Cloppenburg, as the company continues to diversify its fashion offer and adapt to the current trends.
PEEK & Cloppenburg, known for its wide selection of fashion for women and men, is strategically positioning itself for the next steps in the competitive environment. In the Almere Centrum, the company offers a variety of brands, including Tommy Hilfiger, Hugo Boss and Ralph Lauren, which underlines the importance of the new purchasing strategy. The sales area is divided into a ground floor for men's fashion and a first floor for women's fashion.
strategic orientation
Tamke's task will be to design the shopping strategy for the women's line and to optimize the connection between the different departments. This is particularly important in times of quick -changing fashion trends and increasing demands on customer engagement.
The department store not only has the latest collections, but also a user-friendly online presence that includes the availability of children's fashion. However, the opening times vary, offer a generous selection for customers who want to visit the business: Monday to Wednesday and Friday and Saturday from 10 a.m. to 6 p.m., Thursday until 9 p.m., as well as Sunday from 12 p.m. to 5 p.m.
With the commitment of Tamke, Peek & Cloppenburg relies on continuity and innovation in the area of Womenswear to ensure strong brands and an appealing product range for the target group. This commitment will be crucial for the future market position of the company.
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| Ort | Almere, Niederlande |
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