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Tesla in crisis: Sales down 13.5% – Who still buys electric cars?
Leipzig 2025: Tesla struggles with declining sales in Europe as demand for electric and hybrid vehicles increases.
Tesla in crisis: Sales down 13.5% – Who still buys electric cars?
In the current state of the electric vehicle industry, Tesla is struggling with a significant decline in sales. The American car manufacturer recorded a 13.5 percent decline in sales compared to the previous year. Loud Picture This is alarming news for the company, whose market share in the EU has fallen to just 1.1 percent. From January to May 2025, the company only sold a good 50,000 vehicles in the European Union, which corresponds to a drastic decline of 45.2 percent compared to the previous year.
In contrast to the negative development at Tesla, general demand for electric cars in the EU is increasing by over a quarter. The share of electric vehicles in total registrations in the EU has now reached 15.4 percent. These changes may also be due to the transition to stricter CO2 limits for new cars, which came into force at the beginning of 2025.
Growing popularity of hybrid vehicles
While Tesla is increasingly losing buyers, hybrid vehicles are gaining popularity. More than every third new European car is now a hybrid vehicle. The market share of plug-in hybrids is now 8.2 percent, which represents an increase of over one percentage point compared to the previous year. The decline in the market share of petrol vehicles, now at 28.6 percent, is also notable and shows the shift in consumer purchasing preferences.
Diesel cars are also recording a decline and have now reached a market share of just 9.5 percent. Loud n-tv A total of almost 4.6 million new cars were sold in the EU by May 2025, which corresponds to a slight increase of 0.6 percent compared to the previous year. While registrations increased in countries such as Spain, Germany, Italy and France recorded a decline in new vehicle registrations over the same period.
Current developments in the automotive industry make it clear that consumers are increasingly preferring electric and hybrid drives, while traditional drive types such as gasoline and diesel are losing market relevance. These trends could have significant implications for the future strategy of companies like Tesla, which are now required to find innovative solutions to remain competitive.