Read for free: How to secure 3 items a month!

Read for free: How to secure 3 items a month!

Schönau, Deutschland - Developments in digital journalism absorb. More and more readers are being restricted by paid content, i.e. so -called Paywalls. According to media ambassador , digitization significantly changes news consumption. Publishers are faced with the challenge of adapting to these changes while trying to stabilize their income at the same time. ABO models have become an essential strategy to bind readers in the long term.

The Mannheimer Morgen reports that registrations on your website enable up to three free items to read per month. In order to activate access, readers must receive confirmation via a link in an email. If this email does not arrive, it is advisable to check the spam folder or contact customer service.

An additional offer for subscribers

publishing houses such as the VRM offer over 300 journalists who create hundreds of contributions and multimedia reports every day. These are not only published on their own portals such as Allgemeine-zeitung.de , but also produced in the form of podcasts and videos. Exclusive content that is accessible to subscribers offer additional added value and strengthen the bond with the readership.

Part of the strategic development in digital journalism is also the introduction of plus content. This additional information includes helpful graphics and exclusive background reports and are accessible through a special subscription. Print subscribers who also have access to the website or the e-paper can use all plus content free of charge.

The pressure of the economic environment

However, reality for many publishers looks different. Falling advertising revenues force many to consider the introduction of Paywalls. This development is not only reserved for the German market. Powerful playwalls like that of the Financial Times show that this strategy can also be successful as long as the readers are ready to pay for quality. Studies show that the readers' willingness to pay depends primarily on the trust and quality of the content.

Prevention is faced with the challenge of offering their readers real added value in order to increase acceptance for monthly subscriptions. Topics such as dynamic paywalls that adapt to user behavior are an important trend topic that could shape the future of digital journalism.